Advanced Night Repair
In 2020 Estée Lauder launched its flagship product, Advanced Night Repair Synchronized Multi-Recovery Complex. To support and highlight this launch - the largest in the brand’s history - an array of promotional visual merchandising and event designs were developed. The goal was to create experiences that were educational, engaging and social media friendly.
Launch Kit
A comprehensive visual merchandising launch guide was distributed to regional teams. This guide included a full range of variants to meet the local requirements.
Augmented Reality
As part of the launch an influencer kit was developed. It leverages augmented reality to deliver engaging storytelling and great shareable content.